To provide customers with high-quality luxury chandeliers and customized services at an affordable price. Many years ago, we always think about how to bring high-end, luxury and fashionable lightings into millions of homes so that customers could get the best lighting at the cheapest possible price. Our founder of Moooni Lighting, Alex, thought that the best way is to eliminate the additional costs of middlemen, setting up our own factory and selling directly to consumers through the Internet.